Interactive Opportunities
Go behind the scenes with One Direction at Lakeside video
Follow on Twitter, Facebook, Youtube, Rss
Change language/ Country of site
View releases
Sign up for newsletter
View events they have been to and upcoming events
View pictures of band as a group, individually, fan art and press gallery
View tour dates and their locations
Link to SYCO Sony website
News feed updating progress within charts
Behind the scenes video
Updated countdown to video release – each day a different band member made a short video
Competitions:
Win a copy of Dare to Dream
Link to another site to play a game to win VIP tickets + a customised handset with exclusive One Direction features
Air miles- Bring One Direction to me – chance for fans to get One Direction to go to their country by taking One Direction themed photos and posting them for a vote – Link to Tumblr
Purchasing Opportunities
Personalised Gift Prints
Can buy One Direction hoodies, posters, pendants, accessories,, calendars, t-shirts, mugs – different designs of t-shirt and hoodies
Pre-order One Direction handsets
Also opportunity to change the currency to buy products
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