Analysis of Website: One Direction

Interactive Opportunities

Go behind the scenes with One Direction at Lakeside video

Follow on Twitter, Facebook, Youtube, Rss

Change language/ Country of site

View releases

Sign up for newsletter

View events they have been to and upcoming events

View pictures of band as a group, individually, fan art and press gallery

View tour dates and their locations

Opportunity to comment on different pages of site

Link to SYCO Sony website

News feed updating progress within charts

Behind the scenes video

Updated countdown to video release – each day a different band member made a short video

Competitions:

Win a copy of Dare to Dream

Link to another site to play a game to win VIP tickets + a customised handset with exclusive One Direction features

Air miles- Bring One Direction to me – chance for fans to get One Direction to go to their country by taking One Direction themed photos and posting them for a vote – Link to Tumblr

Purchasing Opportunities

Personalised Gift Prints

Can buy One Direction hoodies, posters, pendants, accessories,, calendars, t-shirts, mugs – different designs of t-shirt and hoodies

Pre-order One Direction handsets

Also opportunity to change the currency to buy products

Music and Me

Childhood: Jonathan Richman and The Modern Lovers - Abominable Snowman in the Market

I chose this song because as a child it used to be one of my favourite tracks that my dad used to play in the car on his cassette player. I remember dancing and singing along to it with him and the enjoyment of listening to a song that we both loved. At this point in my life I had not yet developed any music taste of my own, so the way I consumed and learnt about music was through my parents.

Pre-teens: Atomic Kitten - Whole Again

I chose this next song as it was reflective of my first music taste: 90s pop music. I was into girl bands such as Destiny’s Child, The Spice Girls and Atomic Kitten. Atomic Kitten’s first album was the first CD I owned and so this seems to be a stepping stone in the development of my interaction with music. At this point I was also developing an interest in more than just the music; I loved the image the girls had and aspired to be like the lead singer, Natasha. I collected the Spice Girls book abut their lives and had a favourite singer in the Spice Girls too: Baby Spice. At this point I wasn't aware of music videos however, so finding this video to the song was the first time I had been aware of it; exciting!

Teenage years- Present

Nowadays I feel much more confident in my music taste and consume over multiple platforms and have a much wider knowledge on genres and branches of my taste. I chose this song as it is one that I have been listening to a lot recently and includes one of my favourite artists at the moment: Eminem. The development from poppy music to rap is quite an extreme one but Eminem’s music really resonates with me. I think that he appeals to the teenage market through his rap about life angst and issues he has. Regardless of what mood I’m in, I can always listen to his work and know all the lyrics to my favourite songs. I consume much more than just the music from artists I like now through research into their past music, their early careers and through the spreading of music via friends interested in similar music to me. Music has become much more defining to me, influencing how I dress and who I hang around with in part.

Song Research

Song Ideas

http://www.youtube.com/watch?v=fcMAM9B7yAA&feature=related

http://www.youtube.com/watch?v=sz3AL5w1Rfs&feature=related

http://www.youtube.com/watch?v=0RaLEVmuM4o&feature=relmfu

http://www.youtube.com/watch?v=CWrMGXwhFLk&feature=related

http://www.youtube.com/watch?v=Un5w_Lt2EV8&feature=relmfu

http://www.youtube.com/watch?v=YeV2cExvnMI&feature=relmfu

Inspiration

http://www.youtube.com/watch?v=_XC2mqcMMGQ&feature=related

http://www.youtube.com/watch?v=6OsTUnkqSi4&feature=related

http://www.youtube.com/watch?v=xat1GVnl8-k&feature=relmfu

http://youtube/QJ8TzuqpSQs

http://www.youtube.com/watch?v=A3lWbPEOJp0&feature=related

Analysis

http://www.youtube.com/watch?v=n6FWtRfdnN4&feature=related

http://www.youtube.com/watch?v=ziR2EaQOSjU&feature=related

http://www.youtube.com/watch?v=LTh9IuSTOY0&feature=related

http://www.youtube.com/watch?v=1_uDoTmokUM&feature=relmfu

http://www.youtube.com/watch?v=QJ8TzuqpSQs&feature=mfu_in_order&list=UL

Album Cover Research

The album cover I chose was Bloodhound Gang's, Hefty Fine

There is only one image used, and it's of a fat naked man in a box. The image fills the whole cover and therefore the image is much more alarming and grabs the attention of the viewer. The colour theme of it is a white skin tone to correlate with the man and box he is in.

The back cover has the same colour themes of the front, and made to look like the side of a wooden crate, but there are no other images. The track list is made to look as though it is a packing information sticker so that the complete album cover looks as though it is a wooden box with a man inside it. The

text used correlates with the packaging theme, making the cover much more realistic to the theme.

The simplistic design of the cover is effective through the consistency of the theme over the front and back and it's humour. It appeals to the market of the band and their image as they use lots of gross and sexual imagery within their music. They are not a serious band and their fans would appreciate the

humour of the album cover. Without listening to the music, someone that sees the album cover will recognise the content of the music, and I think that this is an effective decision of behalf of the designers as it means that people won't buy the album unaware of the content and get offended by the lyrics.

The front of the album draws in a potential audience of people interested in humorous, rude music, whilst the back further reiterates the type of music it is through the titles of the tracks. Songs with names such as "Farting With A Walkman On" indicate the humour of the album and again will stop people from

buying the music unaware of the content. The album is upfront and direct which I think is important with the tracks that are on it to avoid offence.