Question 3: What have you learnt from your audience feedback?

After we completed our first edit, we were eager to get it up and get some initial feedback from people.
The main issues raised were:

• That it needed more performance- in particular, focus on the lead singer
• There should be more UV at the end
• The narrative doesn't get resolved in a clear enough fashion

After getting this feedback, we made sure to do each suggested comment. We resolved the ending by having a quick flashback montage, intertwined with the final kiss. This, we felt, tied the narrative up in a more understandable way, and also eradicated the problem we were having with space after the final drop as the jump cuts between crucial moments were brief yet held a lot of information. The space that then appeared because of this briefer ending was then filled with more UV. In the middle section of the video, the narrative isn't as important, so we decided that this was a good place to add more performance so wherever possible we included close ups of each band member, especially our lead singer, Eoin.
As well as getting individuals to watch our video, we also had a department screening of all the videos, which meant that a multitude of people watched our video from both our primary audience and secondary, etc. We advertised this via posters, Facebook posts and a Facebook page, and a promo video:



After the screening we filmed this feedback:


The responses were pretty much what we expected, and we found that our primary audience generally enjoyed the video most. Special mention was made to the close-ups of Eoin and the UV, and the narrative progression. We felt that these were our strongest parts, so it was good to know that this was reflected in the response. If we had more time then we would have made sure that the middle section was stronger tied to the story and that the narrative ended in an even clearer fashion. This proved to be one of the hardest parts of the editing, as there wasn't much time after the drop to fit in all that we wanted to. We would have to think carefully of an inventive way to explain it, or reorder the shots.